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U65 Pay Per Call Per Call is just a performance-based advertising model that produces leads through inbound calls. Unlike other strategies that rely on ticks or impressions, Pay Per Contact is highly targeted and aimed, linking advertisers with possible clients in real-time. When customers make a contact, they're frequently further along in the decision-making process, making these calls valuable opportunities for conversion. This design is especially effective for high-stakes, complex services wherever customers need guidance and assurance, such as for instance health insurance, crash claims, or other service-related queries.