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Pay Per Call Marketing Per Contact is really a performance-based marketing model that creates leads through inbound calls. Unlike different techniques that depend on ticks or thoughts, Pay Per Call is very targeted and focused, joining advertisers with possible customers in real-time. When clients create a contact, they're usually more along in the decision-making method, creating these calls valuable opportunities for conversion. That design is especially powerful for high-stakes, complicated companies where consumers require guidance and support, such as for instance medical insurance, accident claims, and other service-related queries.