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Spend Per Contact is a performance-based advertising model that produces U65 Leads through inbound calls. Unlike different methods that rely on clicks or impressions, Spend Per Call is highly targeted and aimed, linking advertisers with possible customers in real-time. When customers make a contact, they are often more along in the decision-making method, making these calls important possibilities for conversion. This design is especially successful for high-stakes, complex services wherever clients need advice and reassurance, such as for example health insurance, crash claims, or other service-related queries.